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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer, Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien ebook
Page: 337
ISBN: 0749454776, 9780749454777
Format: pdf
Publisher: Kogan Page

A brilliant book for anyone that need to understand the Luxury Market. Cutillo is the target audience for The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Senior Vice President, Sales & Marketing. Ephraim is the kind of man who gives luxury goods makers high hopes that the U.S. If identity make luxury brands unique, it means that identity is the USP of a luxury brand. How Luxury Brands Can Reinvent the Customer Experience. Jean and Vincent explains the inner building blocks of what Luxury is, from a functio-emotional perspective. Armani is another example of luxury designer c Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. Kapferer and Bastien (2008) stated as a Moreover, is the USP really unimportant? Market can fuel future growth, as China runs out of steam and demand in Europe sags. Although luxury brands have a marketing strategy, it should not follow some of the main rules of the field. The market for luxury brands is expanding around the world, but pragmatic advice on how to optimize brand value remains hard to come by. Around the world the Mackintosh raincoat has become a major player in the luxury brand market. (2009), The Luxury Strategy, Break the rules of marketing to build luxury brands, Philadelphia: Kogan Page Limited. In Luxury … Shop The Luxury Strategy: Break the Rules of Marketing to Build Luxury . The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands.